Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Follow these steps to get your article published in print or online
What are you searching for?
June 11, 2007
By: TOM BRANNA
Editor
Responding to the need for flushable nonwoven products that completely disperse when disposed, Celanese Corporation recently introduced a new polymer system. The patent-pending polymer system, Nacrylic STP, adds value to chemically bonded wipes by supporting the wet strength requirements of products containing lotions and by triggering the wipe to fully disperse while in the presence of excess water. This all-new technology allows consumer product companies to market wipes as truly flushable products that disperse in virtually the same way as common toilet paper. At the international engineered fabrics conference and expo, Celanese also presented its latest generation of emulsion technologies designed to support significant improvements in the performance, form and functionality of nonwovens and paper specialty products. Emulsions based on vinyl acetate/ethylene (VAE) and other chemistries allow product differentiation for engineered fabrics manufacturers while satisfying consumer and industrial requirements in areas such as softness, strength and reduced environmental impact. According to Claudia Berrón, marketing manager for engineered fabrics at Celanese, one of the company’s greatest strengths in supporting industry innovation is its ability to leverage a diverse set of polymer emulsion and polyvinyl alcohol chemistry to deliver market winning solutions. “We bring a remarkably broad range of technologies, including vinyl acetate/ethylene (VAE) emulsions, vinyl acrylic emulsions, vinyl acetate emulsions, acrylic polymers, functional polymers and polyvinyl alcohols, to developing functionality for engineered fabrics,” she said. “Our emulsions act as the primary fiber binder in nonwovens and paper specialties and also create high-value functional properties such as abrasive or exfoliating texture in wipes, burst resistance in filters, and water repellency in wallpaper.” More info: www.celanese.com.
Enter the destination URL
Or link to existing content
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !